Freedom's anniversary
MARKETING IN A WEB-BASED WORLD
Wednesday, June 17, 2009 at 4:17PM At some point, most products or services that once were unique become commoditized in the eyes of consumers. This poses a challenge to marketing, whose goal it is to differentiate an offering. What can pubs and bars teach us about commodity avoidance? A lot.
Sunday, June 7, 2009 at 6:00PM Current notions about lead nurturing, sales alignment and sales enablement rely upon a presumption of cooperation and collaboration between the traditionally distinct functions of sales and marketing. The question is, what will it take to create a cohesive team out of the two?
Saturday, May 30, 2009 at 3:35PM The new push for "aligning" marketing and sales in a 2.0 world finds its expression in lead nurturing. No one doubts its rationale - or necessity. But will its implementation result in a new paradigm, or a tar baby for both marketing and sales?