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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Fri, 12 Mar 2010 22:00:26 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Home</title><subtitle>Home</subtitle><id>http://www.lkphd.com/articles/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.lkphd.com/articles/"/><link rel="self" type="application/atom+xml" href="http://www.lkphd.com/articles/atom.xml"/><updated>2010-03-08T23:07:51Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Fun with Fougasse</title><id>http://www.lkphd.com/articles/fun-with-fougasse.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/fun-with-fougasse.html"/><author><name>Larry Kilbourne</name></author><published>2010-03-08T22:49:31Z</published><updated>2010-03-08T22:49:31Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>By Larry Kilbourne</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.lkphd.com/storage/fougasse%20mar%202010001.jpg?__SQUARESPACE_CACHEVERSION=1268089381976" alt="" /></span></span></p>
<p><em>Fougasse</em> is a type of bread found in the Provence region of France.&nbsp; It is related to <em>focaccia</em> which is native to Italy. Think of it as pizza without the tomato sauce!</p>
<p>In Provence, fougasse is traditionally made with ni&ccedil;oise olives or anchovies, which makes sense given its mediterranean roots.&nbsp; But it can be flavored with roasted garlic, sundried tomatoes or a host of other additions.</p>
<p>The slits made in the bread prior to baking provide more crust, and thus the finished product makes a delightful snack where you simply pull off pieces and enjoy the crunch of the crust with the flavoring you've chosen for the dough.</p>
<p>The recipe for the one pictured comes from Jeffrey Hamelman's excellent <span style="text-decoration: underline;">Bread: A Baker's Book of Techniques and Recipes.</span></p>
<p>A simple bread to make - but so enjoyable.&nbsp; Like baguettes, fougasse have a short lifespan due to their high crust-to-crumb ratio.&nbsp; They are best eaten without hours of baking.&nbsp; As I tell friends, these are breads that are really just croutons waiting to happen!</p>
<p><span class="thumbnail-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.lkphd.com/storage/fougasse%20mar%202010002.jpg?__SQUARESPACE_CACHEVERSION=1268089476680" alt="" /></span><span class="thumbnail-caption" style="width: 450px;">Fougasse with olives</span></span></p>]]></content></entry><entry><title>Snow Baking</title><id>http://www.lkphd.com/articles/snow-baking.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/snow-baking.html"/><author><name>Larry Kilbourne</name></author><published>2010-02-11T16:01:02Z</published><updated>2010-02-11T16:01:02Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/IMG_1664.jpg?__SQUARESPACE_CACHEVERSION=1265905026736" alt="" /></span></span>By Larry Kilbourne</p>
<p>This February in Washington, DC makes me yearn for Nebraska winters!&nbsp; In the span of one week we endured two storms that collectively left over 40" of snow in some parts of the metro area.&nbsp; I was <em>lucky</em> - 24" the first storm and an additional 6" yesterday.</p>
<p>This snowbound condition has had an upside and a downside.&nbsp; Cabin fever is the downside (and if you could get out, where could you go?).&nbsp; Even my favorite pub was closed due to inclement weather - the first time since 1996.</p>
<p>The upside, though, has been the leisure time to bake at home, something I rarely am able to do anymore, given the hours I work baking bread for a restaurant in DC.</p>
<p>So, over the past 4 days or so I've dug into Jeffrey Hamelman's most excellent <em><span style="text-decoration: underline;">Bread: A Baker's Book of Techniques and Recipes</span></em>.&nbsp; The result is three bakes:<br /> <span class="full-image-float-left ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/snow%20baking%20feb%2010004.jpg?__SQUARESPACE_CACHEVERSION=1265905233712" alt="" /></span><span class="thumbnail-caption" style="width: 300px;">Whole wheat and rye pain au levain</span></span> A three pound <em>boule </em>(round loaf) of <em>pain au levain</em> (sourdough) with whole wheat and rye, a two pound <em>boule</em> of whole wheat with walnuts, golden raisins and dried apricots, and finally, a poolish baguette along with some hard rolls reminiscent of the kind we used to serve at the <em>French Cafe</em> in Omaha many years ago.</p>
<p>We may be perilously low on milk and other staples, but carbs we have in quantities (though rapidly diminishing).&nbsp; These are all wonderful breads with flavors that you can't purchase in a grocery store.&nbsp; They remind me that the reason we take bread for granted in this country is that we've gotten used to purchasing and eating such a mediocre product.<span class="full-image-float-right ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/snow baking feb 10001.jpg?__SQUARESPACE_CACHEVERSION=1265905318669" alt="" /></span><span class="thumbnail-caption" style="width: 300px;">Whole wheat with walnuts, golden raisins, dried apricots</span></span></p>
<p>Home-baked or bakery-fresh bread is an immediate reminder of why we've been making and consuming this staple for as long as we've been drinking it (in the form of beer).&nbsp;</p>
<p>Now if only our tastes for good bread could begin to approximate the interest in hand-crafted, micro-brewed beers that we've developed over the past twenty years.</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/snow%20baking%20feb%2010003.jpg?__SQUARESPACE_CACHEVERSION=1265905495426" alt="" /></span><span class="thumbnail-caption" style="width: 300px;">Poolish baguette and hard rolls</span></span></p>
<p>&nbsp;</p>]]></content></entry><entry><title>Play Dough</title><id>http://www.lkphd.com/articles/play-dough.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/play-dough.html"/><author><name>Larry Kilbourne</name></author><published>2010-01-22T19:42:58Z</published><updated>2010-01-22T19:42:58Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>While bread is definitely good to eat, it's also fun to play with on occasion.</p>
<p>This week my mentor began teaching me 'tricks' using extra dough we had.&nbsp;</p>
<p>Here's one of the first I've learned: a simple 3-braid wreath.&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.lkphd.com/storage/Bread wreath001.jpg?__SQUARESPACE_CACHEVERSION=1264189807781" alt="" /></span></span></p>
<p>One thing to note - by way of the defect in my creation - is that it's important to retain a consistent tension when braiding.&nbsp; Otherwise the circumference/diameter of the wreath is not consistent.</p>
<p>Still, not bad for a first time out.&nbsp; This was made using baguette dough, and once cooled, I'll lacquer it and use it as a table centerpiece in my dining room.</p>]]></content></entry><entry><title>A "Blue Moon" Day</title><id>http://www.lkphd.com/articles/a-blue-moon-day.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/a-blue-moon-day.html"/><author><name>Larry Kilbourne</name></author><published>2010-01-07T22:13:20Z</published><updated>2010-01-07T22:13:20Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>By Larry Kilbourne</p>
<p>Sometimes when the stars align, the dough is perfect.&nbsp; And then, in the words of my mentor Miguel, "when the dough is good, the oven is happy!"</p>
<p>Below, 5 oz. mini-baguettes made with a poolish.&nbsp; There are few things in life I've experienced as pleasurable as a good bake.</p>
<p>I did say 'few' not 'no' . . . .</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1552.jpg?__SQUARESPACE_CACHEVERSION=1262902653005" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1554.jpg?__SQUARESPACE_CACHEVERSION=1262902681393" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><br /></span></span></p>]]></content></entry><entry><title>Stollen Moments (apology to Oliver Nelson)</title><id>http://www.lkphd.com/articles/stollen-moments-apology-to-oliver-nelson.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/stollen-moments-apology-to-oliver-nelson.html"/><author><name>Larry Kilbourne</name></author><published>2010-01-04T21:31:08Z</published><updated>2010-01-04T21:31:08Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1514.jpg?__SQUARESPACE_CACHEVERSION=1262641453983" alt="" width="440" height="327" /></span></span></p>
<p>By Larry Kilbourne</p>
<p>Eddie "Lockjaw" Davis's rendition of Oliver Nelson's classic "Stolen Moments" on <span style="text-decoration: underline;">Trane Whistle</span> is one of my favorites.&nbsp; I'd put up the 'wall of sound' his big band's horns created on this classic with anything rock and roll ever aspired to.</p>
<p>That said, I had my own stollen moment over the holidays, and the result was very pleasing.&nbsp; Akin to panettone, but without any of the latter's agonies in creation (hanging it upside down overnight after baking to keep it from collapsing, for instance).</p>
<p>The secret is a good, long marinating of the currants, raisins and apricots in lots of rum!</p>
<p>Keeps you in the Holiday spirit(s)!</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1533.jpg?__SQUARESPACE_CACHEVERSION=1262641348449" alt="" width="421" height="313" /></span></span>&nbsp;</p>]]></content></entry><entry><title>So What's in Common Between Baking and Golf?</title><id>http://www.lkphd.com/articles/so-whats-in-common-between-baking-and-golf.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/so-whats-in-common-between-baking-and-golf.html"/><author><name>Larry Kilbourne</name></author><published>2009-10-31T00:27:26Z</published><updated>2009-10-31T00:27:26Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Why baking resembles golf more than tennis.  And an earnest hope this state of affairs will change with time.]]></summary></entry><entry><title>What does a baker do on a day off?</title><id>http://www.lkphd.com/articles/what-does-a-baker-do-on-a-day-off.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/what-does-a-baker-do-on-a-day-off.html"/><author><name>Larry Kilbourne</name></author><published>2009-10-25T18:48:38Z</published><updated>2009-10-25T18:48:38Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>By Larry Kilbourne</p>
<p>Well, practice baking of course!&nbsp; Pictured below are a poolish baguette and an epi (pronounced eh - pee').&nbsp; The latter begins life as a baguette, but before baking, is cut with scissors to resemble a stalk of wheat....very fitting.&nbsp;</p>
<p>The term "poolish" refers to a pre-ferment of equal parts flour and water, with a very small amount of yeast added, that is made up 8 - 16 hours before a final dough is mixed.&nbsp; This added fermentation period allows the yeast to convert sugars present in the starches in the flour into alcohol and carbon dioxide, contributing respectively to improved flavor and a shortened proofing period once the final dough is mixed.&nbsp; Breads made with a poolish preferment typically have a nutty flavor and slight sweetness lacking in non-prefermented breads.</p>
<p>&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 400px;" src="http://www.lkphd.com/storage/IMG_1320.jpg?__SQUARESPACE_CACHEVERSION=1256496861885" alt="" /></span></span></p>]]></content></entry><entry><title>Is Email's Reign Over?</title><category term="Social networks"/><category term="Web 2.0"/><id>http://www.lkphd.com/articles/is-emails-reign-over.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/is-emails-reign-over.html"/><author><name>Larry Kilbourne</name></author><published>2009-10-12T13:18:53Z</published><updated>2009-10-12T13:18:53Z</updated><summary type="html" xml:lang="en-US"><![CDATA[An article in today's WSJ suggests this may be the case with the growing influence of social media. But on reflection, its death may be as exaggerated as Mark Twain reported his own to be.]]></summary></entry><entry><title>Life's 2nd - and 3rd - Acts</title><id>http://www.lkphd.com/articles/lifes-2nd-and-3rd-acts.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/lifes-2nd-and-3rd-acts.html"/><author><name>Larry Kilbourne</name></author><published>2009-09-12T01:13:06Z</published><updated>2009-09-12T01:13:06Z</updated><summary type="html" xml:lang="en-US"><![CDATA[There are second and yes, even third, acts in life! And it's what makes life worth living!]]></summary></entry><entry><title>Lessons from King Arthur Flour</title><id>http://www.lkphd.com/articles/lessons-from-king-arthur-flour.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/lessons-from-king-arthur-flour.html"/><author><name>Larry Kilbourne</name></author><published>2009-07-26T20:27:15Z</published><updated>2009-07-26T20:27:15Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Baguettes are perhaps the most ethereal of all breads, with a lifespan of about six hours.  Yet a good baguette may be more solid and measurable in terms of satisfaction than many a marketing campaign.]]></summary></entry><entry><title>Gone Bread Baking at King Arthur Flour</title><id>http://www.lkphd.com/articles/gone-bread-baking-at-king-arthur-flour.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/gone-bread-baking-at-king-arthur-flour.html"/><author><name>Larry Kilbourne</name></author><published>2009-07-11T00:28:04Z</published><updated>2009-07-11T00:28:04Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><a href="http://www.kingarthurflour.com/baking/professional-baking-classes.html"><img src="http://www.lkphd.com/storage/Jeffrey%20Hamelman.jpg?__SQUARESPACE_CACHEVERSION=1247272296338" alt="" /></a></span></p>
<p>&nbsp;</p>]]></content></entry><entry><title>Commoditization and Relationship Marketing: What Bars Can Teach Us</title><category term="Best practices"/><category term="Lead nurturing"/><category term="Marketing"/><category term="Sales+Marketing"/><id>http://www.lkphd.com/articles/commoditization-and-relationship-marketing-what-bars-can-tea.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/commoditization-and-relationship-marketing-what-bars-can-tea.html"/><author><name>Larry Kilbourne</name></author><published>2009-06-17T20:17:15Z</published><updated>2009-06-17T20:17:15Z</updated><summary type="html" xml:lang="en-US"><![CDATA[At some point, most products or services that once were unique become commoditized in the eyes of consumers.  This poses a challenge to marketing, whose goal it is to differentiate an offering.  What can pubs and bars teach us about commodity avoidance?  A lot.]]></summary></entry><entry><title>Getting Sales and Marketing on the Same Page</title><category term="Lead generation"/><category term="Lead nurturing"/><category term="Sales+Marketing"/><category term="lead nurturing"/><category term="lead scoring"/><category term="marketing automation"/><category term="sales alignment"/><category term="sales enablement"/><id>http://www.lkphd.com/articles/getting-sales-and-marketing-on-the-same-page.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/getting-sales-and-marketing-on-the-same-page.html"/><author><name>Larry Kilbourne</name></author><published>2009-06-07T22:00:44Z</published><updated>2009-06-07T22:00:44Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Current notions about lead nurturing, sales alignment and sales enablement rely upon a presumption of cooperation and collaboration between the traditionally distinct functions of sales and marketing.  The question is, what will it take to create a cohesive team out of the two?]]></summary></entry><entry><title>Sales &amp; Marketing Alignment in a 2.0 World: Solution or Tar Baby?</title><category term="Lead generation"/><category term="Lead nurturing"/><category term="Sales+Marketing"/><category term="Web 2.0"/><id>http://www.lkphd.com/articles/sales-marketing-alignment-in-a-20-world-solution-or-tar-baby.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/sales-marketing-alignment-in-a-20-world-solution-or-tar-baby.html"/><author><name>Larry Kilbourne</name></author><published>2009-05-30T19:35:18Z</published><updated>2009-05-30T19:35:18Z</updated><summary type="html" xml:lang="en-US"><![CDATA[The new push for "aligning" marketing and sales in a 2.0 world finds its expression in lead nurturing. No one doubts its rationale - or necessity. But will its implementation result in a new paradigm, or a tar baby for both marketing and sales?]]></summary></entry><entry><title>More on "When Brand Bites Back"</title><category term="Branding"/><category term="Marketing"/><id>http://www.lkphd.com/articles/more-on-when-brand-bites-back.html</id><link rel="alternate" type="text/html" href="http://www.lkphd.com/articles/more-on-when-brand-bites-back.html"/><author><name>Larry Kilbourne</name></author><published>2009-05-22T14:49:28Z</published><updated>2009-05-22T14:49:28Z</updated><summary type="html" xml:lang="en-US"><![CDATA[My recent post, "When Brand Bites Back" was the subject of a guest column on Bill Byrd's blog and Sirius Radio show, "Sweet Success Radio." His guest, George Page, who has co-authored a book with Byrd, wonders whether a strong brand can actually discourage potential customers. Check it out.]]></summary></entry></feed>