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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Sun, 14 Mar 2010 19:39:43 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Home</title><link>http://www.lkphd.com/articles/</link><description></description><lastBuildDate>Sun, 14 Mar 2010 19:33:37 +0000</lastBuildDate><copyright>Larry Kilbourne 2008 - 2009. Dr. Kilbourne is an independent marketing consultant. He may be contacted at lkphd@yahoo.com</copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>Sam Fromartz's Award-Winning Baguettes</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sun, 14 Mar 2010 19:00:00 +0000</pubDate><link>http://www.lkphd.com/articles/sam-fromartzs-award-winning-baguettes.html</link><guid isPermaLink="false">292312:2990725:7012158</guid><description><![CDATA[<p>By Larry Kilbourne</p>
<p>[<em>This was originally posted on <strong>The Fresh Loaf</strong> bread blog at: www.thefreshloaf.com</em>]</p>
<p>It's not often that someone can lay claim to producing the best  baguettes in a city, but in Washington, DC Sam Fromartz has done so,  thanks to a competition sponsored by a local publication - the <em>Washington  City Paper</em>.&nbsp;</p>
<p>The competition, held in 2009, challenged metro-area bakeries to  submit baguettes which were then blind tasted by a panel of experts,  including Mark Furstenberg, who introduced artisan bread baking to DC.&nbsp;  What the experts didn't know was that Fromartz, a writer by trade but a  bread enthusiast, had submitted his own home-baked baguettes as well.&nbsp;  When the dust settled, the judges had awarded perfect scores to the two  loaves baked by Fromartz.</p>
<p>The story is fascinating, and you can read the <em>City Paper</em> article here: <a href="http://tinyurl.com/cdzhkf">http://tinyurl.com/cdzhkf </a></p>
<p>But the baguettes are fascinating as well!&nbsp; I've baked them on  numerous occasions and they produce a delightful flavor and crust.&nbsp; For  those who want Fromartz's recipe from the horse's mouth, it can be found  here:&nbsp;<a href="http://tinyurl.com/oo68jv">http://tinyurl.com/oo68jv</a></p>
<p><strong>Sam Fromartz's Parisian Baguette Recipe</strong></p>
<p>The following will produce two 16" baguettes weighing in at around  280g apiece.</p>
<p><strong>Ingredient</strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp;  <strong>Weight</strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Bakers </strong>%</p>
<p>AP flour (I use KA's Sir Galahad)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 295g&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 98</p>
<p>Whole wheat flour&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp;  5g&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2</p>
<p>Water&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 210g&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 70</p>
<p>Starter (100% hydration)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 45g&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 15</p>
<p>Salt&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 6.5g &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;	2</p>
<p>Instant dry yeast&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 1  tsp&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp; .9</p>
<p><strong>The mix - </strong><em>Desired Dough Temp = 76&deg;-78&deg;</em><strong><br /></strong></p>
<p><strong>Day 1: </strong>Begin by adding the starter and water and  mixing to break up the starter.&nbsp; Fromartz adds his yeast as well, but  because I use instant dry I instead mix it into the flour.&nbsp; To the  liquid mixture add the flour and salt.&nbsp; Fromartz mixes by hand and uses  the slap-and-fold technique to knead.&nbsp; I initially followed this method,  but my last bake produced great results using my stand mixer and left  me with clean hands to boot!&nbsp; (I mixed 4 minutes on speed 1 and 4  minutes on speed 2, which produces a dough with moderate gluten  development).</p>
<p>Place the dough into a lightly oiled container and cover.&nbsp; It then  receives 3 folds at 20 minute intervals.&nbsp; After the final fold, place  again in covered container and retard overnight in the refrigerator.</p>
<p><strong>Day 2: </strong>Preheat oven to 470&deg;.&nbsp; Remove dough from the  refrigerator. Fromartz immediately divides and pre-shapes, but I allow  the dough to sit for about 1 hour before dividing.&nbsp; After dividing and  pre-shaping I let the two pieces of dough bench rest for about 30  minutes before shaping into two 16" baguettes.&nbsp; I couched them, seam  side up, for an hour, before placing them on a parchment-covered peel  and scoring them.&nbsp;</p>
<p>I pre-steamed my gas oven with about 1/4 cup of water, and then  immediately after placing the baguettes on my baking stone I c<em>arefully</em> added 3/4 cup of water to lava rocks that I have piled up in a cast  iron skillet at the bottom of my oven.&nbsp; Bake for 18 - 20 minutes.&nbsp;  Because of the overnight retardation, these have a rich crust with  almost a reddish coloration.</p>
<p>The flavor of these is truly wonderful.&nbsp; The small addition of whole  wheat flour and sourdough gives them a nuttiness that I've only found in  poolish baguettes.</p>
<p>I was pleased with my slashes (despite the problems gas ovens create  by venting steam), and the crumb was the most open I've achieved with  his recipe.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/fromartz baguette1.jpg?__SQUARESPACE_CACHEVERSION=1268594805060" alt="" width="450" height="489" /></span></span></p>
<p><img src="http://www.thefreshloaf.com/files/u16555/fromartz%20baguette2.jpg" border="0" alt="" width="205" height="175" /><span class="full-image-float-right ssNonEditable"><span><img src="http://www.thefreshloaf.com/files/u16555/fromartz%20baguette3.jpg?__SQUARESPACE_CACHEVERSION=1268594127500" alt="" width="229" height="167" /></span></span></p>
<p>So - want to enter your own competition with Sam Fromartz - then give  his award-winning recipe a shot!</p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-7012158.xml</wfw:commentRss></item><item><title>Fun with Fougasse</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Mon, 08 Mar 2010 22:49:31 +0000</pubDate><link>http://www.lkphd.com/articles/fun-with-fougasse.html</link><guid isPermaLink="false">292312:2990725:6948845</guid><description><![CDATA[<p>By Larry Kilbourne</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.lkphd.com/storage/fougasse%20mar%202010001.jpg?__SQUARESPACE_CACHEVERSION=1268089381976" alt="" /></span></span></p>
<p><em>Fougasse</em> is a type of bread found in the Provence region of France.&nbsp; It is related to <em>focaccia</em> which is native to Italy. Think of it as pizza without the tomato sauce!</p>
<p>In Provence, fougasse is traditionally made with ni&ccedil;oise olives or anchovies, which makes sense given its mediterranean roots.&nbsp; But it can be flavored with roasted garlic, sundried tomatoes or a host of other additions.</p>
<p>The slits made in the bread prior to baking provide more crust, and thus the finished product makes a delightful snack where you simply pull off pieces and enjoy the crunch of the crust with the flavoring you've chosen for the dough.</p>
<p>The recipe for the one pictured comes from Jeffrey Hamelman's excellent <span style="text-decoration: underline;">Bread: A Baker's Book of Techniques and Recipes.</span></p>
<p>A simple bread to make - but so enjoyable.&nbsp; Like baguettes, fougasse have a short lifespan due to their high crust-to-crumb ratio.&nbsp; They are best eaten without hours of baking.&nbsp; As I tell friends, these are breads that are really just croutons waiting to happen!</p>
<p><span class="thumbnail-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.lkphd.com/storage/fougasse%20mar%202010002.jpg?__SQUARESPACE_CACHEVERSION=1268089476680" alt="" /></span><span class="thumbnail-caption" style="width: 450px;">Fougasse with olives</span></span></p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-6948845.xml</wfw:commentRss></item><item><title>Snow Baking</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Thu, 11 Feb 2010 16:01:02 +0000</pubDate><link>http://www.lkphd.com/articles/snow-baking.html</link><guid isPermaLink="false">292312:2990725:6650298</guid><description><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/IMG_1664.jpg?__SQUARESPACE_CACHEVERSION=1265905026736" alt="" /></span></span>By Larry Kilbourne</p>
<p>This February in Washington, DC makes me yearn for Nebraska winters!&nbsp; In the span of one week we endured two storms that collectively left over 40" of snow in some parts of the metro area.&nbsp; I was <em>lucky</em> - 24" the first storm and an additional 6" yesterday.</p>
<p>This snowbound condition has had an upside and a downside.&nbsp; Cabin fever is the downside (and if you could get out, where could you go?).&nbsp; Even my favorite pub was closed due to inclement weather - the first time since 1996.</p>
<p>The upside, though, has been the leisure time to bake at home, something I rarely am able to do anymore, given the hours I work baking bread for a restaurant in DC.</p>
<p>So, over the past 4 days or so I've dug into Jeffrey Hamelman's most excellent <em><span style="text-decoration: underline;">Bread: A Baker's Book of Techniques and Recipes</span></em>.&nbsp; The result is three bakes:<br /> <span class="full-image-float-left ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/snow%20baking%20feb%2010004.jpg?__SQUARESPACE_CACHEVERSION=1265905233712" alt="" /></span><span class="thumbnail-caption" style="width: 300px;">Whole wheat and rye pain au levain</span></span> A three pound <em>boule </em>(round loaf) of <em>pain au levain</em> (sourdough) with whole wheat and rye, a two pound <em>boule</em> of whole wheat with walnuts, golden raisins and dried apricots, and finally, a poolish baguette along with some hard rolls reminiscent of the kind we used to serve at the <em>French Cafe</em> in Omaha many years ago.</p>
<p>We may be perilously low on milk and other staples, but carbs we have in quantities (though rapidly diminishing).&nbsp; These are all wonderful breads with flavors that you can't purchase in a grocery store.&nbsp; They remind me that the reason we take bread for granted in this country is that we've gotten used to purchasing and eating such a mediocre product.<span class="full-image-float-right ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/snow baking feb 10001.jpg?__SQUARESPACE_CACHEVERSION=1265905318669" alt="" /></span><span class="thumbnail-caption" style="width: 300px;">Whole wheat with walnuts, golden raisins, dried apricots</span></span></p>
<p>Home-baked or bakery-fresh bread is an immediate reminder of why we've been making and consuming this staple for as long as we've been drinking it (in the form of beer).&nbsp;</p>
<p>Now if only our tastes for good bread could begin to approximate the interest in hand-crafted, micro-brewed beers that we've developed over the past twenty years.</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 300px;" src="http://www.lkphd.com/storage/snow%20baking%20feb%2010003.jpg?__SQUARESPACE_CACHEVERSION=1265905495426" alt="" /></span><span class="thumbnail-caption" style="width: 300px;">Poolish baguette and hard rolls</span></span></p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-6650298.xml</wfw:commentRss></item><item><title>Play Dough</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Fri, 22 Jan 2010 19:42:58 +0000</pubDate><link>http://www.lkphd.com/articles/play-dough.html</link><guid isPermaLink="false">292312:2990725:6401275</guid><description><![CDATA[<p>While bread is definitely good to eat, it's also fun to play with on occasion.</p>
<p>This week my mentor began teaching me 'tricks' using extra dough we had.&nbsp;</p>
<p>Here's one of the first I've learned: a simple 3-braid wreath.&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.lkphd.com/storage/Bread wreath001.jpg?__SQUARESPACE_CACHEVERSION=1264189807781" alt="" /></span></span></p>
<p>One thing to note - by way of the defect in my creation - is that it's important to retain a consistent tension when braiding.&nbsp; Otherwise the circumference/diameter of the wreath is not consistent.</p>
<p>Still, not bad for a first time out.&nbsp; This was made using baguette dough, and once cooled, I'll lacquer it and use it as a table centerpiece in my dining room.</p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-6401275.xml</wfw:commentRss></item><item><title>A "Blue Moon" Day</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Thu, 07 Jan 2010 22:13:20 +0000</pubDate><link>http://www.lkphd.com/articles/a-blue-moon-day.html</link><guid isPermaLink="false">292312:2990725:6256438</guid><description><![CDATA[<p>By Larry Kilbourne</p>
<p>Sometimes when the stars align, the dough is perfect.&nbsp; And then, in the words of my mentor Miguel, "when the dough is good, the oven is happy!"</p>
<p>Below, 5 oz. mini-baguettes made with a poolish.&nbsp; There are few things in life I've experienced as pleasurable as a good bake.</p>
<p>I did say 'few' not 'no' . . . .</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1552.jpg?__SQUARESPACE_CACHEVERSION=1262902653005" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1554.jpg?__SQUARESPACE_CACHEVERSION=1262902681393" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><br /></span></span></p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-6256438.xml</wfw:commentRss></item><item><title>Stollen Moments (apology to Oliver Nelson)</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Mon, 04 Jan 2010 21:31:08 +0000</pubDate><link>http://www.lkphd.com/articles/stollen-moments-apology-to-oliver-nelson.html</link><guid isPermaLink="false">292312:2990725:6221737</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1514.jpg?__SQUARESPACE_CACHEVERSION=1262641453983" alt="" width="440" height="327" /></span></span></p>
<p>By Larry Kilbourne</p>
<p>Eddie "Lockjaw" Davis's rendition of Oliver Nelson's classic "Stolen Moments" on <span style="text-decoration: underline;">Trane Whistle</span> is one of my favorites.&nbsp; I'd put up the 'wall of sound' his big band's horns created on this classic with anything rock and roll ever aspired to.</p>
<p>That said, I had my own stollen moment over the holidays, and the result was very pleasing.&nbsp; Akin to panettone, but without any of the latter's agonies in creation (hanging it upside down overnight after baking to keep it from collapsing, for instance).</p>
<p>The secret is a good, long marinating of the currants, raisins and apricots in lots of rum!</p>
<p>Keeps you in the Holiday spirit(s)!</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <span class="full-image-block ssNonEditable"><span><img src="http://www.lkphd.com/storage/IMG_1533.jpg?__SQUARESPACE_CACHEVERSION=1262641348449" alt="" width="421" height="313" /></span></span>&nbsp;</p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-6221737.xml</wfw:commentRss></item><item><title>So What's in Common Between Baking and Golf?</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sat, 31 Oct 2009 00:27:26 +0000</pubDate><link>http://www.lkphd.com/articles/so-whats-in-common-between-baking-and-golf.html</link><guid isPermaLink="false">292312:2990725:5660365</guid><description><![CDATA[Why baking resembles golf more than tennis.  And an earnest hope this state of affairs will change with time.]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-5660365.xml</wfw:commentRss></item><item><title>What does a baker do on a day off?</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sun, 25 Oct 2009 18:48:38 +0000</pubDate><link>http://www.lkphd.com/articles/what-does-a-baker-do-on-a-day-off.html</link><guid isPermaLink="false">292312:2990725:5602119</guid><description><![CDATA[<p>By Larry Kilbourne</p>
<p>Well, practice baking of course!&nbsp; Pictured below are a poolish baguette and an epi (pronounced eh - pee').&nbsp; The latter begins life as a baguette, but before baking, is cut with scissors to resemble a stalk of wheat....very fitting.&nbsp;</p>
<p>The term "poolish" refers to a pre-ferment of equal parts flour and water, with a very small amount of yeast added, that is made up 8 - 16 hours before a final dough is mixed.&nbsp; This added fermentation period allows the yeast to convert sugars present in the starches in the flour into alcohol and carbon dioxide, contributing respectively to improved flavor and a shortened proofing period once the final dough is mixed.&nbsp; Breads made with a poolish preferment typically have a nutty flavor and slight sweetness lacking in non-prefermented breads.</p>
<p>&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 400px;" src="http://www.lkphd.com/storage/IMG_1320.jpg?__SQUARESPACE_CACHEVERSION=1256496861885" alt="" /></span></span></p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-5602119.xml</wfw:commentRss></item><item><title>Is Email's Reign Over?</title><category>Social networks</category><category>Web 2.0</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Mon, 12 Oct 2009 13:18:53 +0000</pubDate><link>http://www.lkphd.com/articles/is-emails-reign-over.html</link><guid isPermaLink="false">292312:2990725:5467952</guid><description><![CDATA[An article in today's WSJ suggests this may be the case with the growing influence of social media. But on reflection, its death may be as exaggerated as Mark Twain reported his own to be.]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-5467952.xml</wfw:commentRss></item><item><title>Life's 2nd - and 3rd - Acts</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sat, 12 Sep 2009 01:13:06 +0000</pubDate><link>http://www.lkphd.com/articles/lifes-2nd-and-3rd-acts.html</link><guid isPermaLink="false">292312:2990725:5078100</guid><description><![CDATA[There are second and yes, even third, acts in life! And it's what makes life worth living!]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-5078100.xml</wfw:commentRss></item><item><title>Lessons from King Arthur Flour</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sun, 26 Jul 2009 20:27:15 +0000</pubDate><link>http://www.lkphd.com/articles/lessons-from-king-arthur-flour.html</link><guid isPermaLink="false">292312:2990725:4754954</guid><description><![CDATA[Baguettes are perhaps the most ethereal of all breads, with a lifespan of about six hours.  Yet a good baguette may be more solid and measurable in terms of satisfaction than many a marketing campaign.]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-4754954.xml</wfw:commentRss></item><item><title>Gone Bread Baking at King Arthur Flour</title><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sat, 11 Jul 2009 00:28:04 +0000</pubDate><link>http://www.lkphd.com/articles/gone-bread-baking-at-king-arthur-flour.html</link><guid isPermaLink="false">292312:2990725:4585868</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><a href="http://www.kingarthurflour.com/baking/professional-baking-classes.html"><img src="http://www.lkphd.com/storage/Jeffrey%20Hamelman.jpg?__SQUARESPACE_CACHEVERSION=1247272296338" alt="" /></a></span></p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-4585868.xml</wfw:commentRss></item><item><title>Commoditization and Relationship Marketing: What Bars Can Teach Us</title><category>Best practices</category><category>Lead nurturing</category><category>Marketing</category><category>Sales+Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Wed, 17 Jun 2009 20:17:15 +0000</pubDate><link>http://www.lkphd.com/articles/commoditization-and-relationship-marketing-what-bars-can-tea.html</link><guid isPermaLink="false">292312:2990725:4359551</guid><description><![CDATA[At some point, most products or services that once were unique become commoditized in the eyes of consumers.  This poses a challenge to marketing, whose goal it is to differentiate an offering.  What can pubs and bars teach us about commodity avoidance?  A lot.]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-4359551.xml</wfw:commentRss></item><item><title>Getting Sales and Marketing on the Same Page</title><category>Lead generation</category><category>Lead nurturing</category><category>Sales+Marketing</category><category>lead nurturing</category><category>lead scoring</category><category>marketing automation</category><category>sales alignment</category><category>sales enablement</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sun, 07 Jun 2009 22:00:44 +0000</pubDate><link>http://www.lkphd.com/articles/getting-sales-and-marketing-on-the-same-page.html</link><guid isPermaLink="false">292312:2990725:4217531</guid><description><![CDATA[Current notions about lead nurturing, sales alignment and sales enablement rely upon a presumption of cooperation and collaboration between the traditionally distinct functions of sales and marketing.  The question is, what will it take to create a cohesive team out of the two?]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-4217531.xml</wfw:commentRss></item><item><title>Sales &amp; Marketing Alignment in a 2.0 World: Solution or Tar Baby?</title><category>Lead generation</category><category>Lead nurturing</category><category>Sales+Marketing</category><category>Web 2.0</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sat, 30 May 2009 19:35:18 +0000</pubDate><link>http://www.lkphd.com/articles/sales-marketing-alignment-in-a-20-world-solution-or-tar-baby.html</link><guid isPermaLink="false">292312:2990725:4144252</guid><description><![CDATA[The new push for "aligning" marketing and sales in a 2.0 world finds its expression in lead nurturing. No one doubts its rationale - or necessity. But will its implementation result in a new paradigm, or a tar baby for both marketing and sales?]]></description><wfw:commentRss>http://www.lkphd.com/articles/rss-comments-entry-4144252.xml</wfw:commentRss></item></channel></rss>