Marketing/ market research articles by category

Is Email's Reign Over?

An article in today's WSJ suggests this may be the case with the growing influence of social media. But on reflection, its death may be as exaggerated as Mark Twain reported his own to be.

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Commodities & Relationship Marketing: What Bars Can Teach Us

At some point, most products or services that once were unique become commoditized in the eyes of consumers. This poses a challenge to marketing, whose goal it is to differentiate an offering. What can pubs and bars teach us about commodity avoidance? A lot.

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Getting Sales and Marketing on the Same Page

Current notions about lead nurturing, sales alignment and sales enablement rely upon a presumption of cooperation and collaboration between the traditionally distinct functions of sales and marketing. The question is, what will it take to create a cohesive team out of the two?

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