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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Fri, 17 Feb 2012 18:40:43 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Marketing</title><link>http://www.lkphd.com/marketing/</link><description></description><lastBuildDate>Mon, 05 Sep 2011 19:04:06 +0000</lastBuildDate><copyright>Larry Kilbourne 2008 - 2009. Dr. Kilbourne is an independent marketing consultant. He may be contacted at lkphd@yahoo.com</copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Is Email's Reign Over?</title><category>Social networks</category><category>Web 2.0</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Mon, 12 Oct 2009 13:18:53 +0000</pubDate><link>http://www.lkphd.com/marketing/is-emails-reign-over.html</link><guid isPermaLink="false">292312:2990725:5467952</guid><description><![CDATA[An article in today's WSJ suggests this may be the case with the growing influence of social media. But on reflection, its death may be as exaggerated as Mark Twain reported his own to be.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-5467952.xml</wfw:commentRss></item><item><title>Commodities &amp; Relationship Marketing: What Bars Can Teach Us</title><category>Best practices</category><category>Lead nurturing</category><category>Marketing</category><category>Sales+Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Wed, 17 Jun 2009 20:17:15 +0000</pubDate><link>http://www.lkphd.com/marketing/commodities-relationship-marketing-what-bars-can-teach-us.html</link><guid isPermaLink="false">292312:2990725:4359551</guid><description><![CDATA[At some point, most products or services that once were unique become commoditized in the eyes of consumers.  This poses a challenge to marketing, whose goal it is to differentiate an offering.  What can pubs and bars teach us about commodity avoidance?  A lot.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-4359551.xml</wfw:commentRss></item><item><title>Getting Sales and Marketing on the Same Page</title><category>Lead generation</category><category>Lead nurturing</category><category>Sales+Marketing</category><category>lead nurturing</category><category>lead scoring</category><category>marketing automation</category><category>sales alignment</category><category>sales enablement</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sun, 07 Jun 2009 22:00:44 +0000</pubDate><link>http://www.lkphd.com/marketing/getting-sales-and-marketing-on-the-same-page.html</link><guid isPermaLink="false">292312:2990725:4217531</guid><description><![CDATA[Current notions about lead nurturing, sales alignment and sales enablement rely upon a presumption of cooperation and collaboration between the traditionally distinct functions of sales and marketing.  The question is, what will it take to create a cohesive team out of the two?]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-4217531.xml</wfw:commentRss></item><item><title>Sales &amp; Marketing Alignment in a 2.0 World: Solution or Tar Baby?</title><category>Lead generation</category><category>Lead nurturing</category><category>Sales+Marketing</category><category>Web 2.0</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Sat, 30 May 2009 19:35:18 +0000</pubDate><link>http://www.lkphd.com/marketing/sales-marketing-alignment-in-a-20-world-solution-or-tar-baby.html</link><guid isPermaLink="false">292312:2990725:4144252</guid><description><![CDATA[The new push for "aligning" marketing and sales in a 2.0 world finds its expression in lead nurturing. No one doubts its rationale - or necessity. But will its implementation result in a new paradigm, or a tar baby for both marketing and sales?]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-4144252.xml</wfw:commentRss></item><item><title>More on "When Brand Bites Back"</title><category>Branding</category><category>Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Fri, 22 May 2009 14:49:28 +0000</pubDate><link>http://www.lkphd.com/marketing/more-on-when-brand-bites-back.html</link><guid isPermaLink="false">292312:2990725:4060182</guid><description><![CDATA[My recent post, "When Brand Bites Back" was the subject of a guest column on Bill Byrd's blog and Sirius Radio show, "Sweet Success Radio." His guest, George Page, who has co-authored a book with Byrd, wonders whether a strong brand can actually discourage potential customers. Check it out.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-4060182.xml</wfw:commentRss></item><item><title>Marketing Lessons from Penn and Teller</title><category>Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Tue, 19 May 2009 20:50:58 +0000</pubDate><link>http://www.lkphd.com/marketing/marketing-lessons-from-penn-and-teller.html</link><guid isPermaLink="false">292312:2990725:4034434</guid><description><![CDATA[Much traditional marketing is about creating illusions. Perhaps marketing is most powerful and compelling when it crafts a message that appeals to one's reality instead. Let's ask Penn and Teller.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-4034434.xml</wfw:commentRss></item><item><title>Email Marketing to Social Networks: Is This a Good Idea?</title><category>Best practices</category><category>Lead generation</category><category>Marketing</category><category>Social networks</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Thu, 14 May 2009 20:40:33 +0000</pubDate><link>http://www.lkphd.com/marketing/email-marketing-to-social-networks-is-this-a-good-idea.html</link><guid isPermaLink="false">292312:2990725:3983862</guid><description><![CDATA[As social networks grow in influence, commercial email marketers are looking at ways to leverage them and their numbers. Is this a good idea, or does it fly in the face of marketing's strategy of increased personalization?]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3983862.xml</wfw:commentRss></item><item><title>Lead Nurturing, or, Everything Old is New Again</title><category>Lead generation</category><category>Lead nurturing</category><category>Marketing</category><category>Sales+Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Fri, 08 May 2009 18:48:00 +0000</pubDate><link>http://www.lkphd.com/marketing/lead-nurturing-or-everything-old-is-new-again.html</link><guid isPermaLink="false">292312:2990725:3918296</guid><description><![CDATA[The new buzz in lead generation is "lead nurturing," a much needed antidote to traditional, spammy, email blasts.  But how novel is it?]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3918296.xml</wfw:commentRss></item><item><title>Compiled Email Lists - Still a Marketing Gamble</title><category>Best practices</category><category>Email lists</category><category>Lead generation</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Tue, 05 May 2009 04:15:54 +0000</pubDate><link>http://www.lkphd.com/marketing/compiled-email-lists-still-a-marketing-gamble.html</link><guid isPermaLink="false">292312:2990725:3889872</guid><description><![CDATA[A new study reported in BtoB Magazine's online edition has some good news about the accuracy of compiled email lists. But there's bad news as well that should give pause to researchers and marketers thinking of using them.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3889872.xml</wfw:commentRss></item><item><title>Blogging, Social Media, and a Question of Trust</title><category>Marketing</category><category>Social networks</category><category>Web 2.0</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Fri, 01 May 2009 18:25:09 +0000</pubDate><link>http://www.lkphd.com/marketing/blogging-social-media-and-a-question-of-trust.html</link><guid isPermaLink="false">292312:2990725:3859376</guid><description><![CDATA[Blogging and other forms of social media are growing rapidly, even as traditional sources of information such as newspapers are losing market share rapidly.  But who do we trust more?  A new study by TNS Global, as reported in eMarketer, provides some interesting insights.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3859376.xml</wfw:commentRss></item><item><title>When Brand Bites Back</title><category>Branding</category><category>Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Tue, 28 Apr 2009 17:57:47 +0000</pubDate><link>http://www.lkphd.com/marketing/when-brand-bites-back.html</link><guid isPermaLink="false">292312:2990725:3827761</guid><description><![CDATA[Companies and organizations go to great lengths and expense to create brand identity for themselves and their products.  But successful brand establishment can come back to bite you, as I discovered on two occasions.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3827761.xml</wfw:commentRss></item><item><title>What's the Impact of Blogging on Consumer Purchasing Habits?</title><category>Marketing</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Thu, 23 Apr 2009 19:48:04 +0000</pubDate><link>http://www.lkphd.com/marketing/whats-the-impact-of-blogging-on-consumer-purchasing-habits.html</link><guid isPermaLink="false">292312:2990725:3775564</guid><description><![CDATA[Blogs and other social media are being trumpeted as growing influences on consumer purchasing behavior that marketers need to reckon with. But an article in eMarketer entitled "Who's Afraid of the Big Bad Bloggers?" invites us to look more carefully at how influential social media actually is today.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3775564.xml</wfw:commentRss></item><item><title>Four Essential Steps to a Successful Webinar</title><category>Best practices</category><category>Webinars</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Tue, 21 Apr 2009 04:05:20 +0000</pubDate><link>http://www.lkphd.com/marketing/four-essential-steps-to-a-successful-webinar.html</link><guid isPermaLink="false">292312:2990725:3675633</guid><description><![CDATA[Four steps to creating a webinar that will grab your audience's attention and hold it.  Not three, not five.  Four.]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3675633.xml</wfw:commentRss></item><item><title>Webinars: When's a Presentation Not a Sales Pitch?</title><category>Marketing</category><category>Seth Godin</category><category>Webinars</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Thu, 16 Apr 2009 12:05:32 +0000</pubDate><link>http://www.lkphd.com/marketing/webinars-whens-a-presentation-not-a-sales-pitch.html</link><guid isPermaLink="false">292312:2990725:3659752</guid><description><![CDATA[A recent blog by Seth Godin reminded me that all effective presentations are essentially sales or marketing pitches - they compel us.  This is true of webinars too, yet the association world may not have gotten the message. There's talk instead of "educational" webinars vs. "infomercials."  Is this a false dichotomy?]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3659752.xml</wfw:commentRss></item><item><title>Will Yesmail Become NoThankYoumail in Social Networks?</title><category>Databases</category><category>Email lists</category><category>Lead generation</category><category>Marketing</category><category>ShareThis</category><category>Social networks</category><category>Web 2.0</category><category>Yesmail</category><dc:creator>Larry Kilbourne</dc:creator><pubDate>Tue, 14 Apr 2009 18:07:44 +0000</pubDate><link>http://www.lkphd.com/marketing/will-yesmail-become-nothankyoumail-in-social-networks.html</link><guid isPermaLink="false">292312:2990725:3642619</guid><description><![CDATA[The recent announcement by Yesmail of a partnership with ShareThis represents a significant attempt to import Web 1.0 email marketing tactics into the world of Web 2.0. How successful will it be, and what issues does it raise?]]></description><wfw:commentRss>http://www.lkphd.com/marketing/rss-comments-entry-3642619.xml</wfw:commentRss></item></channel></rss>
